Media News Website Project
We provided a media and article style News channel website designed to rank on the search engines easy to use and stylish design. Client wanted a colorful, simple, yet something that sticks out to the eyes of the viewer because they have a lot of content.
We created 5 different logos and also 10 Video template for their videos with green screen implementations.
Client also hired us for SEO services and now they are authority website for their category Ranking #1 for over 546 search results, still counting and ranking higher month by month for keywords that weren’t on top 10.
SEO Content Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.